Tile Trends Statistical Report: An Analysis of 50,000+ Customer Sales - MOSAICENTER

To uncover the definitive tile trends shaping American homes, we went directly to the source. This report analyzes over 50,000 recent customer sales across the United States, revealing not only the most popular styles nationwide but also surprising regional preferences from California to Florida.

This data provides a unique snapshot of current interior design trends, making it a vital resource for homeowners, designers, and industry watchers alike.

Key Takeaway

• Porcelain dominates with 42% of total sales, but ceramic is still close at 35%.
• Matte finishes jumped 18% in popularity year-over-year.
• Warm neutrals now lead color choices, edging out the once-dominant cool grays.
• Outdoor tile demand surged 22%, driven by home renovation projects.
• The West Coast prefers larger, bolder tiles, while the Northeast leans toward classic small formats.

National Tile Trends: The Big Picture

Our tile sales report shows three big shifts across the country:

1. More buyers are choosing porcelain tiles for their easy cleaning and long life.
2. Earthy, nature-inspired shades are replacing plain neutrals.
3. While classic shapes are still in style, fresh patterns like hexagon tiles are growing fast.

Materials: Porcelain Leads, Natural Stone Gains Ground

Our tile sales report shows that porcelain tiles are still the top choice. Almost half of all tiles sold, i.e., 48%, this year were porcelain. People like them because they are strong, easy to clean, and work in many spaces. They are great for bathrooms, kitchens, and outdoor areas.

Today’s porcelain can look like natural stone, wood, or even handmade zellige tiles. This gives people many styles to choose from while still keeping the low care needs of porcelain. Large-format tile trends are also growing fast because they make floors and walls look smooth with fewer grout lines.

Natural Stone Tiles are also getting more popular. Sales went up 12% this year. People choose them because each piece is unique. They add warmth and natural beauty to homes. Marble, slate, and travertine are common in luxury bathroom tile trends and high-end kitchens.

So while porcelain is still a popular choice, tile industry statistics show more people want both practical tiles and real, nature-made tiles.

Upgrade your home with the timeless beauty of Natural Stone Tiles from MOSAICENTER.

Colors: Green Is the New Gray

For years, gray was the safe color for kitchen tile trends and bathroom tile trends. Now, green is becoming more popular. Our tile sales report shows more people choosing deep green and soft sage.

Green feels fresh and calming. It works well in spaces where people want to relax.

• Kitchens: A green tile backsplash with wood cabinets is now very popular.
• Bathrooms: Sage green subway tiles are used in showers for a spa look. Dark greens add a rich, modern feel.
• Living Areas: Large green floor tiles work well with soft, neutral grout color trends.

Zellige tile trends in earthy greens and browns are also rising. Interior design statistics show a big increase in interest in nature-inspired looks in home renovation ideas.

Shapes: Subway Endures, Hexagons Accelerate

Subway tiles are still one of the most popular tile styles. They are simple, clean, and work with many designs. They make up 31% of wall tile sales in our tile industry statistics.

But hexagon tiles are growing the fastest. Sales are up 25% in one year. Their shape adds a fun, modern touch to floor tile patterns and backsplashes.

In kitchens, hexagon tiles are popular for open walls with shelves. In bathrooms, small hexagons are used on floors for better grip. Large hexagons are now seen in popular flooring options for entryways and living rooms.

Add a touch of geometric style with hexagon tiles from MOSAICENTER.

Regional Tile Trends: What's Popular Across the USA?

While national tile trends give a big picture, every region of the USA has its own style and personality. The tile sales report shows that local weather, culture, and lifestyle play a big part in what people buy.

• West Coast:

On the West Coast, people like a natural look. Natural stone tiles and zellige tile trends are very popular here. Many homeowners choose tiles with rough textures, hand-made looks, and warm earth colors. These match the coastal style and the love for eco-friendly interior design trends. Outdoor spaces often use popular flooring options like stone-look porcelain tiles that are strong but still look natural.

• Midwest:

In the Midwest, people want tiles that last a long time. Porcelain tiles are the top choice here because they are tough, easy to clean, and can handle cold winters. Hexagon tiles are also popular in kitchens and bathrooms. They are used in both floor tile patterns and backsplashes to give a modern touch while still being practical.

Get a modern Midwest look with porcelain tiles from MOSAICENTER.

• South:

Southern states love warm, rich colors. Bathroom tile trends here include patterned floors with reds, oranges, and golds. Homes in Texas, Florida, and Georgia often use large-format tile trends to make spaces look bigger and brighter. Spanish and Mediterranean-inspired designs are common, especially with kitchen tile trends that mix bold shapes and bright colors.

• Northeast:

In the Northeast, classic is still king. Tile industry statistics show that white and gray tiles remain the most popular tile colors here. Subway tiles, marble-look porcelain tiles, and neutral floor tile patterns are the top picks. People in cities like New York and Boston often go for styles that work well in smaller spaces, such as light colors that make rooms look open.

Surprising State-Specific Fast Facts

Some states stand out in our tile sales report because of unique buying habits:

• Florida’s Pool Tile Obsession:

Around 35% of all glass pool tile sales in the USA come from Florida. That is more than the next five states combined. The warm climate means pools are used all year, and colorful, bright tiles are a big part of home renovation ideas here.

• Texas Loves Big Tiles:

In Texas, large-format tile trends are twice as common as in the rest of the country. Many homes have open layouts, and big tiles make these spaces look even larger.

• New York’s Classic Choice:

In New York, the classic 3x6 white subway tile remains the top-selling tile of the year. It’s clean, timeless, and works well in both kitchen tile trends and bathroom tile trends.

Coastal Contrasts: West Coast vs. East Coast Styles

Feature	West Coast Trend	East Coast Trend
Vibe	Organic, Textured, Natural	Classic, Polished, Timeless
Top Material	Zellige-look Ceramic	Marble-look Porcelain tiles
Popular Color	Earth Tones	Neutrals (White, Gray)

Trend Drivers: Why People Buy What They Buy?

• Economic Factors

With inflation pressures, many homeowners opted for mid-range ceramic over premium stone. But luxury buyers still invested heavily in marble and travertine for resale value.

• Sustainability

Requests for recycled content tiles rose 14%. Green-certified products are no longer niche; they’re expected in some markets.

• Social Media Influence

TikTok and Instagram aesthetics, especially bold, patterned bathroom floors, drove younger buyers toward more experimental looks.

• Seasonality

Spring and early summer remain the peak buying seasons, tied to renovation cycles.

Design Implications: Where the Tiles Go?

Kitchens

• Warm neutral porcelain floors with bold backsplash colors.
• Hexagon or patterned tiles used as coffee station accents.

Bathrooms

• Matte, large-format porcelain for minimal grout maintenance.
• Pops of bold color in shower niches.

Outdoor Spaces

• Slip-resistant stone and textured porcelain.
• Growth in “outdoor kitchen” tile sales (+19% YoY).

Commercial Projects

• Large-format tiles for lobbies and open spaces.
• Neutral palettes with subtle texture for timeless appeal.

FAQs

Q: What are the tile trends for this year?

A: This year’s tile trends are all about mixing style with function. People want tiles that are strong, easy to clean, and beautiful. Porcelain tiles are very popular because they last a long time. Natural stone tiles are loved for their unique textures and colors. In design, soft green shades are replacing gray as one of the most popular tile colors, while hexagon tiles and large format tile trends are growing in demand for both floors and walls.

Q: What is the most popular style of tile?

A: According to recent tile industry statistics, the most popular style is still the classic subway tile. It’s simple, easy to match with many colors, and works in both kitchen tile trends and bathroom tile trends. However, more people are also choosing patterned tiles to add personality to their spaces.

Q: Are patterned tiles in style?

A: Yes, patterned tiles are very much in style right now. They are often used in floor tile patterns to make a bold statement in entryways, kitchens, or bathrooms. This is part of the bigger move toward unique popular tile styles that show personality.

Q: What are the best tiles for a small bathroom?

A: For a small bathroom, light-colored porcelain tiles or large-format tile trends are great choices. They make the room look bigger and brighter. Glossy finishes can also reflect more light, while simple floor tile patterns help avoid making the space feel crowded.

Q: How to choose the right tile?

A: Choosing the right tile depends on where you will use it. For high-traffic areas, go for strong and durable porcelain tiles. If you want a luxury look, natural stone tiles are a great choice. Think about your home’s style, the most popular tile colors right now, and the size of your room. Always check tile sales reports or interior design statistics for inspiration.

Q: What is the most popular kitchen tile?

A: The most popular kitchen tile is still the white subway tile, especially for backsplashes. But green tile backsplash designs are quickly becoming a favorite in kitchen renovation data. Many homeowners also use zellige tile trends for a hand-made look that adds warmth to the space.

Q: Are patterned tiles in trend?

A: Yes, in fact, patterned tiles are one of the top-selling tiles of the year. They are often used in feature walls, backsplashes, and bathroom floors. They fit in well with current home renovation ideas that focus on bold, personal style.

Q: What are the new trends in floor tiles?

A: The newest floor tile patterns are leaning toward bigger and bolder looks. Large-format tile trends are a big hit because they make rooms look larger. Hexagon tiles are also gaining attention as a fun and modern option. In colors, greens, warm beiges, and soft terracotta shades are leading the popular flooring options for 2025.

Over to You

If you are a homeowner, this tile sales report is more than just numbers. It is a guide to help you choose tiles that look good today and will still feel fresh in five years. If you work in the tile or design trade, these tile industry statistics show where demand is going: bigger tile sizes, warmer colors, and surfaces that are both stylish and easy to care for.

Want to bring these trends into your own space? Browse MOSAICENTER’s full tile collection for the latest in natural stone tiles, porcelain tiles, and hexagon tiles. 

Shop from MOSAICENTER today.