



Urbano Crema 4x12 Glossy Ceramic Subway Tile

Description
Timeless elegance. Add charm and warmth to your space effortlessly with the URBANO CREMA 4x12 Ceramic Tile. Extremely versatile in both vertical and horizontal placements, this tile can be utilized in kitchens, bathrooms, and as accent walls. The 4x12 sizing allows it to be used in traditional brick patterns or contemporary stacked layouts. What truly makes this tile stand out is its soft beige tone paired with a glossy finish.
Ideal for vertical interior applications, URBANO CREMA is crafted from grade-A ceramic which is easy to maintain. Its fine smooth finish and light reflection makes compact spaces appear larger. Understated class and style are perfectly embodied in URBANO CREMA, easily enabling its use in minimalist backsplashes and full shower surrounds.
- Size: 4” x 12”
- Finish: Glossy
- Material: Ceramic
- Style: Solid color, smooth surface
- Ideal For: Backsplashes, bathroom walls, feature panels, shower surrounds
URBANO CREMA perfectly merges polish and warmth, coincidentally making it an ideal staple for design focused wall projects.
Installation
MATERIAL INSPECTION
Our stones are natural products. For this reason, there will be naturally occurring variations in the color, pattern, texture, and veining that may differ from what was pictured. Before you begin installation, please inspect the goods for any damage or defects such as chipped edges, broken pieces. We cannot make any adjustments or provide service after the installation has begun.
INSTALLATION
We recommend that you dry-fit your pattern first. Think about the cuts in advance and visualize the installation. Make sure that you practice laying out the pattern. This will also help you plan out the placement of the pieces, which is especially helpful with tiles that have a lot of variation.
To avoid affecting the color of the tile, we highly recommend using white thinset mortar. For faster installation, use a rapid curing thinset mortar.
- Apply as much adhesive as can be covered within 10-15 minutes.
- Grout joint should be a minimum of 1/16” and not butt set.
- Use a 3/16" or 1/4" square notch trowel when installing our marble material
- Prior to fixing the tiles in the mortar bed, use the flat side of the trowel prior to smooth down the ridges.
GROUTING
- For all-natural stone, we suggest using non-sanded grout in order to prevent scratching.
- Before grouting, test an area to make sure the stone surface will not scratch.
- Grout joints should be packed full. Do not leave pits or voids.
- Clean excess grout as you work. Do not let it harden completely.
- Never use acids to clean grout haze.
- Use a damp sponge for the final cleaning and to smooth out the grout joints.
- We highly recommend applying grout release prior to grouting the tile to facilitate cleaning and for protection against staining from contrasting color grouts.
SEAL
After the stone is installed and grouted, seal the stone with an appropriate high-quality breathable stone sealer. This will minimize the potential for water absorption, efflorescence, and staining. If needed, a color enhancer may be applied to bring out the true color of the stone at any time after grouting. You may choose to reseal the tile when the stone gets darker or as needed.
CUTTING
For the best results, use a wet-saw with a new, continuous rim diamond blade designed to cut marble. Do not use “turbo” or other notched blades designed for use with porcelain or ceramic: such teeth can result in a coarse cut, leading to a heavily chipped edge.
CARE AND MAINTENANCE
For normal care and maintenance of stone tiles, clean stone surfaces with a few drops of neutral cleaner, stone soap, or a mild liquid dishwashing detergent and warm water. Rinse the surface thoroughly after washing with the soap solution and dry with a soft cloth. To avoid leaving a film or causing streaks, avoid using too much cleaner or soap. When cleaning marble or limestone, do not use products that contain lemon, vinegar, or other acids. Do not use any abrasive cleaners.
Timeless elegance. Add charm and warmth to your space effortlessly with the URBANO CREMA 4x12 Ceramic Tile. Extremely versatile in both vertical and horizontal placements, this tile can be utilized in kitchens, bathrooms, and as accent walls. The 4x12 sizing allows it to be used in traditional brick patterns or contemporary stacked layouts. What truly makes this tile stand out is its soft beige tone paired with a glossy finish.
Ideal for vertical interior applications, URBANO CREMA is crafted from grade-A ceramic which is easy to maintain. Its fine smooth finish and light reflection makes compact spaces appear larger. Understated class and style are perfectly embodied in URBANO CREMA, easily enabling its use in minimalist backsplashes and full shower surrounds.
- Size: 4” x 12”
- Finish: Glossy
- Material: Ceramic
- Style: Solid color, smooth surface
- Ideal For: Backsplashes, bathroom walls, feature panels, shower surrounds
URBANO CREMA perfectly merges polish and warmth, coincidentally making it an ideal staple for design focused wall projects.
MATERIAL INSPECTION
Our stones are natural products. For this reason, there will be naturally occurring variations in the color, pattern, texture, and veining that may differ from what was pictured. Before you begin installation, please inspect the goods for any damage or defects such as chipped edges, broken pieces. We cannot make any adjustments or provide service after the installation has begun.
INSTALLATION
We recommend that you dry-fit your pattern first. Think about the cuts in advance and visualize the installation. Make sure that you practice laying out the pattern. This will also help you plan out the placement of the pieces, which is especially helpful with tiles that have a lot of variation.
To avoid affecting the color of the tile, we highly recommend using white thinset mortar. For faster installation, use a rapid curing thinset mortar.
- Apply as much adhesive as can be covered within 10-15 minutes.
- Grout joint should be a minimum of 1/16” and not butt set.
- Use a 3/16" or 1/4" square notch trowel when installing our marble material
- Prior to fixing the tiles in the mortar bed, use the flat side of the trowel prior to smooth down the ridges.
GROUTING
- For all-natural stone, we suggest using non-sanded grout in order to prevent scratching.
- Before grouting, test an area to make sure the stone surface will not scratch.
- Grout joints should be packed full. Do not leave pits or voids.
- Clean excess grout as you work. Do not let it harden completely.
- Never use acids to clean grout haze.
- Use a damp sponge for the final cleaning and to smooth out the grout joints.
- We highly recommend applying grout release prior to grouting the tile to facilitate cleaning and for protection against staining from contrasting color grouts.
SEAL
After the stone is installed and grouted, seal the stone with an appropriate high-quality breathable stone sealer. This will minimize the potential for water absorption, efflorescence, and staining. If needed, a color enhancer may be applied to bring out the true color of the stone at any time after grouting. You may choose to reseal the tile when the stone gets darker or as needed.
CUTTING
For the best results, use a wet-saw with a new, continuous rim diamond blade designed to cut marble. Do not use “turbo” or other notched blades designed for use with porcelain or ceramic: such teeth can result in a coarse cut, leading to a heavily chipped edge.
CARE AND MAINTENANCE
For normal care and maintenance of stone tiles, clean stone surfaces with a few drops of neutral cleaner, stone soap, or a mild liquid dishwashing detergent and warm water. Rinse the surface thoroughly after washing with the soap solution and dry with a soft cloth. To avoid leaving a film or causing streaks, avoid using too much cleaner or soap. When cleaning marble or limestone, do not use products that contain lemon, vinegar, or other acids. Do not use any abrasive cleaners.
A Warm Neutral with a Polished Edge

Free Design Consultation
Transform your space with expert guidance! Our Free Design Consultation service helps you choose the perfect tiles for your home or project. Whether you're remodeling your kitchen, bathroom, or an entire space, our tile specialists will provide personalized recommendations based on your style, budget, and needs.
- Design to delivery
- Curated samples
- One-on-one with designer
- Dedicated follow-ups
- Schedule your interview
(FAQs) Frequently Asked Questions
Can I use URBANO CREMA 4x12 tile on floors?
No. This specific type of tile is made for wall tiles only and not floor tiles.
Is this tile appropriate for use on a bathroom or shower wall?
Yes, its surface is glossy ceramic which enhances its suitability for bathrooms and shower areas as it is stylish and moisture resistant.